don Gata is the creative studio for your pet brand.
Nice to sniff you!
No two brands are the same, so neither are our projects. We collaborate closely with you from start to finish to craft a process tailored to your needs, helping your brand stand out with authenticity and impact.
Our aim is to blend creativity and strategy so your brand not only looks great, but feels true to who you are and what you stand for.
Cocker Meeting
Dog breed event
Brand identity
Cocker Meeting is a free gathering for Cocker Spaniel owners. When they approached don Gata Studio, the event was ready to evolve beyond its first edition and establish a clearer, more engaging presence: a refreshed identity that could better reflect its joyful, community-driven spirit.
The event needed a cohesive, friendly, and distinctive visual identity; one that could deepen the sense of community, boost online engagement, appeal to a wider audience, and naturally weave in a charitable dimension.
Working closely with the organizer, we built an identity rooted in the joyful energy of Cocker Spaniels: a warm colour palette, handmade-style illustrations, and a full set of branded materials, from social assets to tote bags and stickers. The response spoke for itself: 85% of participants loved the new visual identity, 100% said they'd recommend the event, and it gained 200 new followers — proof that the renewed identity translated into real community connection.
Pawershot
Pet product photograhy
Rebranding
Pawershot came to don Gata Studio wanting more than a logo; they wanted a real brand identity to grow into. A pet product photography studio full of warmth and personality, they were ready to move beyond a logo-first presence and step up as a trusted name in the European pet industry, without losing what made them them from day one.
They needed to break free from the overused, cliché visuals that flood the pet photography market, and find a way to communicate their personality clearly and consistently. The brand identity had to feel premium and welcoming in equal measure, giving the team the confidence and alignment to step into this next chapter of the business.
The full rebrand gave them a distinct, memorable brand that stands out in a saturated market, built around a refined visual system that feels professional yet approachable, and gave the team renewed confidence to communicate their story and services. Since launch, this clearer positioning has supported an increased volume of work compared to the previous year, and opened the door to a new collaboration with Burel Factory, an established name in Portuguese design — direct proof of their elevated place in the market.
NomNom
Concept Project
Visual identity & Packaging
NomNom is a self-initiated concept for a bold, family-run pet snack brand: sassy, fun, and in-your-face, imagined for millennials and Gen Z. We set out to design something that could shake up the pet food aisle, with an identity memorable enough to be instantly recognized by its audience.
The brief we set ourselves was to carve out a clear identity in a crowded, lookalike market, build recognition among a younger audience, and break pet industry norms with a genuine dose of fun and attitude.
We built a playful, unapologetic identity around custom character styling for each flavor, edgy taglines, and a bold, expressive visual system built to scale. The response has been remarkable — to this day, NomNom is our most viewed and saved project on Behance, proof of how well the design resonates with real audiences.
Paw It Up!
Dog accessories
Digital advertising
Paw It Up! is a premium brand creating beautiful handmade accessories for pets. Looking to expand its digital strategy, it wanted a partner who could craft a smart, playful social media approach, and make the most of its ad budget.
Paw It Up! needed to reach more customers through social ads, maximize results from the available budget, and understand its audience better to improve the overall user experience.
Paw It Up! needed to reach more customers through social ads, maximize results from the available budget, and understand its audience better to improve the overall user experience.
Gatursos
Eco-friendly e-commerce cat store
Social media
Gatursos is an online store for sustainable and healthy cat products. It approached don Gata Studio to strengthen its online presence: looking for a consistent brand experience, clear objectives, and a strategy to grow engagement and visibility across social media and the website.
Gatursos needed a consistent, strategic online presence: addressing irregular posting on Instagram, inconsistent use of the brand identity, no clear content strategy, and no measurable objectives to work toward.
Over six months, we defined content pillars, built and monitored a monthly social media strategy, and implemented Hotjar to understand website visitor behaviour. The result was a more consistent brand presence across channels, stronger engagement and follower growth, and clearer visibility into audience behaviour to guide future decisions.
Springer Studio
Pet photography
Rebranding
Springer Studio is a pet photography business. When they first reached out, they wanted a website redesign but as we got talking, it became clear the real issue wasn't the site, it was the brand itself: a logo too detailed to read at a glance, with no real strategy behind it, and everything else disjointed.
Springer Studio needed its own voice in a crowded pet photography market: a brand system that could reflect its personality and vision of what pet photography should feel like, flexible enough to grow across platforms as ambitions did.
We took the founder's own story as the starting point — a lifelong dog person whose own English Springer Spaniel became the brand's namesake and symbol — and rebuilt the identity from the ground up: logo, wordmark, palette, and a complete brand manual. The response was immediate: renewed confidence in how Springer Studio presents itself, an enthusiastic reception from the community after launch, and a new collaboration with Naturea, an established Portuguese pet food brand with international reach.
Milly & Me
Handmade snacks
Brand identity
Milly & Me is a 100% Canadian brand known for handcrafted pet treats, made with care, love, and attention to detail. The company got in touch hoping to reach larger wholesale partners, attract new customers, and stand out in a very crowded market.
They needed a new visual identity — not just a redesigned logo — with better legibility across every application, down to the smallest tags, to strengthen brand recognition with both new customers and wholesale partners.
We rebuilt the visual identity from the ground up, rooted in a deep dive into the Canadian pet market and close collaboration with the founder at every stage, applying the new brand across touchpoints from tags to business cards. The new look opened new doors almost immediately: bigger stores started reaching out after spotting the refreshed look, with one wholesaler placing an order on the spot.
Partnership
We believe the best ideas come from teamwork. That’s why we don’t work for you — we work with you.
Transparency
We’re all about being open and clear. From start to finish, we keep everything on the table — no surprises here.
Curiosity
Curiosity is at our core. We love to shake things up, try new angles, and ask “what if?” — because that’s where the magic happens.
How we roll
"We had already wanted to work with you before, but we didn’t fully understand the true value of rebranding until we actually started the process. Everything went smoothly, from the market and competitor analysis, to the breakdown of our true identity, the attention to every detail, and especially how easy it was to communicate and collaborate at every stage of the project."
Bárbara e Alexandre
Pawershot
"I genuinely feel like Solki has come to life. Before, the brand didn't fully reflect who I am or the way I communicate — and now it's exactly right. From the very beginning, I felt like you understood the brand's vision perfectly, without needing long explanations. The new identity isn't just more beautiful, it's stronger, more coherent, and so much more 'Solki'. I feel like I now have a much more solid foundation to grow and communicate the brand better."
Maria Sousa
Solki
"This has truly made a huge difference. Since the rebrand, bigger stores have been reaching out — and when I ask how they heard about me, it's the new look catching their attention. A wholesaler saw my new packaging and placed an order on the spot. I recommend don Gata Studio to every pet business owner I talk to, because people always compliment my brand — and I love being able to tell them all about it."
Jessica Rucker
Milly & Me
"When I first reached out to don Gata Studio, I just wanted to redo my website. Natacha helped me see the real issue: the brand itself needed a solid foundation. What started as a website update became a full rebrand, fixing everything from visual consistency to positioning and differentiation. Natacha and Tiago are professional, organised, clear communicators, and genuinely kind — and they know the pet market inside out. They understood me, both as a person and as a brand, and turned my vision into something even better than I imagined. This won't be our last project together!"
Beatriz Câncio
Springer Studio
"Natacha was able to translate everything we felt Felinos Felizes stood for into an image: tranquillity, elegance, closeness and professionalism. The process was light, fluid and full of care. I always felt listened to and above all understood, which was my biggest fear."
Lúcia Oliveira
Felinos Felizes
"Don Gata Studio has an in-depth understanding of the pet market and stands out for its specialisation and the strong aesthetic sensibility behind the designs it creates. Ever since I discovered the brand, I knew I wanted to work with Natacha — this opportunity was incredible for Gatursos!"
Marisa Silva
Gatursos